AliExpress Launches Elite Club for Loyal Customers in Israel

AliExpress has launched its first customer loyalty program, the Elite Club, in Israel ahead of the November shopping season. Membership is free but invitation-only, based on customers' purchase history and site activity. Elite members will receive an additional 5% discount on millions of products marked as Elite, including those in the Choice and Brand+ categories. On the first day of each month, members will get an 8% discount on products participating in Elite Day. The program also offers enhanced customer service, including free returns for eligible items within 15 days of receipt without requiring proof, and 24/7 dedicated online customer support. The launch coincides with China's Singles' Day shopping festival, which runs from November 1 to 18. During this period, Elite members can apply their additional 5% discount to sale prices in the Choice and Brand+ categories. "Elite is our first customer club, and we decided to offer it for free, without subscription fees, registration fees, or hidden costs," stated Eric Zhang, Vice President of AliExpress. He added that the club is a way to thank loyal customers and provide them with extra discounts and improved service, noting that this is just the beginning. AliExpress emphasized that these benefits do not supersede consumer rights under Israeli consumer protection law. Existing customers can check the app to see if they have received an invitation to join the club.