AliExpress Launches First Customer Club in Israel Offering Additional Discounts
Translated & summarized from Walla by baba
AliExpress has launched its first customer loyalty program in Israel, called Elite, offering additional discounts and benefits to its most frequent shoppers. Membership is free and automatic, based on purchase history, and provides an extra 5% off select items, with an 8% discount on "Elite Day" each month. The program also includes free returns and dedicated customer service, timed to coincide with the upcoming Singles' Day shopping event.
The story in 6 lines · by baba
- AliExpress launched its first customer loyalty program, Elite, in Israel.
- The Elite program offers members an additional 5% discount on millions of products.
- Members will receive an 8% discount on "Elite Day" on the first of each month.
- Joining the Elite club is free and automatic, based on purchase history.
- Benefits include free product returns within 15 days and 24/7 customer service.
- The launch precedes the Singles' Day shopping event in November.
E-commerce giant AliExpress has launched its first customer loyalty program in Israel, named Elite. The program is designed to reward the platform's most loyal customers and does not require any payment or subscription fees for joining. Membership is automatic, based on a customer's purchase history, and will be visible as a membership badge within the AliExpress app.
Elite members will receive an additional 5% discount on millions of products marked with the Elite tag, including items from the Choice and Brand+ categories, which feature verified international and local brands. Furthermore, on the first day of each month, an "Elite Day" will offer members an enhanced 8% discount on eligible products. Members will also benefit from free product returns within 15 days of receipt, provided the request is submitted within that timeframe, and access to dedicated 24/7 online customer service.
AliExpress emphasizes that these benefits do not supersede consumer rights under Israeli law. The launch is strategically timed ahead of the Chinese Singles' Day shopping event, which runs from November 1 to 18. During November and the promotional period, Elite members can apply the additional 5% discount even to sale prices of eligible items.
Eric Zhang, Vice President of AliExpress, stated, "Elite is our first customer club, and we decided to offer it for free, with no subscription or registration fees and no hidden costs. If you are one of our most loyal customers, you are a member of the club. This is our way of thanking our loyal customers who have accompanied the platform's growth, and to give them additional discounts and improved service. We will continue to invest in their shopping experience, and this is just the beginning."
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Centre 4Right 2Other 3
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.