AliExpress Launches Elite Customer Club in Israel Ahead of November Sales
Translated & summarized from Globes by baba
AliExpress has launched its Elite customer loyalty club in Israel, offering exclusive discounts and benefits ahead of major November shopping events. Membership is by invitation only and free, based on purchase history. The program provides ongoing discounts, special monthly sales, improved return policies, and 24/7 customer service to encourage repeat business from loyal customers.
The story in 5 lines · by baba
- AliExpress launched its Elite customer loyalty club in Israel before November sales events.
- Membership in the Elite club is free and by invitation only, based on purchase history.
- Club members receive a 5% discount on millions of products and an 8% discount on Elite Day.
- The program offers improved return policies and 24/7 customer service to members.
- AliExpress aims to encourage repeat purchases and reward loyal customers with the new club.
Chinese e-commerce giant AliExpress is launching its Elite customer loyalty program in Israel, timed to coincide with major November shopping events like Singles' Day and Black Friday. The club aims to encourage repeat purchases by offering ongoing discounts on millions of products and additional benefits. Membership in Elite is by invitation only, based on a customer's purchase history, and is free of charge. While AliExpress did not specify the required purchase volume for eligibility or the number of expected members, the program provides a 5% discount on millions of products, including those in the Choice and Brand+ categories. Elite members will also receive an 8% discount on select items during a monthly 'Elite Day' sale and enjoy improved return conditions, including free returns within 15 days of receipt. Additionally, they gain access to 24/7 customer service. During the November sales period, Elite members can receive an extra 5% off already discounted prices. Eric Zhang, Vice President of AliExpress, stated that the free club is a way to thank loyal customers and offer them enhanced discounts and service.
