AliExpress Launches Elite Customer Club in Israel Ahead of Shopping Month
Translated & summarized from Kipa by baba
AliExpress has launched its first customer loyalty program, Elite, in Israel ahead of the November shopping season. The program offers loyal customers additional discounts, free returns, and dedicated customer service. Membership is by invitation based on purchase history, and benefits can be combined with existing sales events like Singles' Day.
The story in 5 lines · by baba
- AliExpress launched its first customer loyalty program, Elite, in Israel.
- The Elite club offers additional discounts and free returns for loyal customers.
- Membership is by invitation only, based on purchase history and user activity.
- Benefits can be combined with AliExpress's November sales events, including Singles' Day.
- The program aims to reward and retain the platform's most loyal customers.
Ahead of the major November shopping season, AliExpress has launched its first customer loyalty program in Israel, named Elite. This club is designed for the platform's loyal customers and offers a range of benefits, including additional discounts on select products, free product returns, and dedicated customer service. Membership is free but not automatically available to all users; invitations are extended based on purchase history and user activity on the site.
Members of the Elite club will receive an extra 5% discount on millions of products marked with the club's tag, including items from the Choice and Brand+ categories. Furthermore, on the first day of each month, members will get an 8% discount on eligible products during a special monthly shopping event called Elite Day. The company emphasizes that these benefits do not supersede consumers' rights under Israeli consumer protection law.
The launch coincides with the upcoming Chinese Singles' Day shopping festival in November. AliExpress will hold its site-wide sales events from November 1st to November 18th. During this period, Elite members can combine their additional 5% discount on eligible Choice and Brand+ products with existing sale prices, effectively receiving an extra discount on top of promotional offers.
To check membership status, users can look for the Elite tag in their account section within the AliExpress app, where they can view their status and special pricing. According to Eric Zhang, Vice President of AliExpress, the club aims to reward the platform's most loyal customers, with plans for further development of benefits in the future.
