AliExpress Launches Elite Customer Club in Israel
Translated & summarized from Ice by baba
AliExpress has launched its first customer loyalty program in Israel, the Elite club, offering free membership to its most loyal shoppers. Members will receive extra discounts, easier returns, and dedicated customer service. The program aims to reward frequent buyers and enhance their shopping experience ahead of the Singles' Day sales event. This move is part of AliExpress's global expansion efforts.
The story in 6 lines · by baba
- AliExpress launched its first customer loyalty program, Elite, in Israel for its most frequent shoppers.
- Elite club members receive additional discounts, easier returns, and 24/7 dedicated customer service.
- Membership is free and granted by personal invitation based on purchase history.
- The program offers an extra 5% discount on Elite-tagged products and 8% on Elite Day.
- The launch precedes the Singles' Day shopping festival, with benefits available from November 1-18.
- This initiative is part of AliExpress's strategy to bolster its international market presence.
AliExpress has launched its first customer loyalty program in Israel, named Elite, aimed at rewarding its most frequent shoppers on the online shopping platform. Membership in the Elite club is free, with no subscription or registration fees, and is granted by personal invitation based on a customer's purchase history.
Members of the Elite club will receive additional discounts on millions of products, easier return conditions, and dedicated customer service. The primary benefit is an extra 5% discount on products marked with the Elite tag, including items from the Choice and Brand+ categories. Furthermore, on the first day of each month, an "Elite Day" will offer members an 8% discount on eligible products.
AliExpress is also streamlining the return process for Elite members, allowing free returns within 15 days of receipt without additional documentation. Members will also have access to 24/7 dedicated online customer support. The company emphasized that these benefits do not supersede existing consumer rights under Israeli law.
"Elite is our first customer loyalty club, and we decided to offer it for free, with no subscription or registration fees and no hidden costs," stated Eric Zhang, Vice President of AliExpress. "If you are one of our most loyal customers, you are a member of the club. This is our way of thanking our loyal customers who have accompanied the platform's growth, and to give them additional discounts and improved service. We will continue to invest in their shopping experience, and this is just the beginning."
The launch coincides with the lead-up to China's Singles' Day shopping festival on November 11. AliExpress's shopping event will run from November 1 to November 18, during which Elite members can receive an additional 5% discount on sale prices for eligible Choice and Brand+ items.
This initiative is part of AliExpress's broader strategy to strengthen its international market presence. As part of the Alibaba Group, AliExpress operates in over 200 countries and regions, offering an interface in Hebrew and other languages. The platform faces ongoing regulatory scrutiny regarding product oversight.
