AliExpress Launches Customer Club in Israel Ahead of November Sales
Translated & summarized from Calcalist by baba
Chinese e-commerce platform AliExpress has launched its first customer loyalty club in Israel, offering free membership with discounts and enhanced services. The launch precedes the company's major Singles' Day sales event in November. This move follows recent significant fines from the European Commission regarding the sale of illegal products and concerns over user tracking methods.
The story in 5 lines · by baba
- AliExpress launched its first customer loyalty club in Israel, offering free membership and discounts.
- The "Elite" club provides an additional 5% discount on select products and 8% on "Elite Day".
- The program launches ahead of AliExpress's annual Singles' Day shopping event from November 1-18.
- The company was recently fined 550 million euros by the EU for failing to prevent illegal product sales.
- Concerns have also been raised about AliExpress tracking users via inaudible browser sounds.
Chinese e-commerce giant AliExpress has launched its first customer loyalty program in Israel, 16 years after its establishment. Israeli customers are invited to join the "Elite" club for free, gaining access to exclusive prices and benefits. These include an additional 5% discount on millions of products marked with the "Elite" tag, encompassing items from the "Choice" and "Brand+" categories. Furthermore, the first day of each month will feature an "Elite Day" with an 8% discount on eligible products.
Members will also receive additional perks such as free and easy product returns for eligible items and dedicated 24/7 online customer service. "We decided to offer our first customer club for free, with no subscription or registration fees and no hidden costs," stated Eric Zhang, Vice President of AliExpress. "This is our way of thanking our loyal customers who have supported the platform's growth, and to provide them with additional discounts and improved service. We will continue to invest in their shopping experience, and this is just the beginning."
The club's launch coincides with the lead-up to China's Singles' Day (November 11), AliExpress's annual shopping event, which will run from November 1 to 18 this year. During November and the promotional period, Elite members can enjoy an extra 5% off sale prices on eligible "Choice" and "Brand+" items.
This initiative comes amidst regulatory scrutiny for AliExpress. In July, the European Commission fined the company a record 550 million euros for failing to adequately prevent the sale of illegal, unsafe, and counterfeit products on its platform. The decision followed an investigation launched in March 2024 concerning alleged violations of the Digital Services Act related to risk assessment, content moderation, advertising transparency, and trader traceability. A month later, it was revealed that the company was tracking users by playing inaudible sounds through browsers to create digital fingerprints without using cookies. AliExpress, part of the Alibaba Group, was launched in 2010 and operates in over 200 countries and regions.
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