AliExpress Launches Elite Customer Club in Israel Ahead of Shopping Month

Membership in the Elite club is free, with no subscription or registration fees, and is granted by personal invitation based on a customer's purchase history and activity on the platform. Members receive an additional 5% discount on millions of products marked with the Elite tag, including items from the Choice and Brand+ categories. On the first day of each month, a special Elite Day sale will offer members an 8% discount on eligible products.

Elite members will also benefit from streamlined return policies, allowing free returns within 15 days of receipt without needing to provide additional documentation. Additionally, the program provides members with access to a dedicated, 24/7 online VIP customer service channel. AliExpress Vice President Eric Zhang stated that the club is a way to thank loyal Israeli customers and improve their shopping experience.

According to Calcalist, the launch follows recent regulatory challenges for AliExpress, including a 550 million euro fine from the European Commission for failing to prevent the sale of illegal products. Calcalist also noted that concerns have been raised regarding the platform tracking users through inaudible browser sounds.