AliExpress Launches Customer Loyalty Program in Israel Ahead of November Sales
Translated & summarized from i24NEWS by baba
AliExpress has launched its first customer loyalty program in Israel, called "Elite," offering members a 5% to 8% discount on select items and enhanced customer service. The program, which is free and invitation-only, aims to reward loyal customers and coincides with the upcoming Singles' Day sales event. This initiative is part of AliExpress's ongoing investment in improving the customer shopping experience in Israel.
The story in 5 lines · by baba
- AliExpress launched its "Elite" customer loyalty program in Israel on November 1.
- The program offers members a 5% to 8% discount on millions of products.
- Elite members receive free returns and 24/7 dedicated online customer service.
- The launch precedes the Singles' Day shopping festival from November 1 to 18.
- Membership is free and invitation-only, based on purchase history.
Chinese e-commerce giant AliExpress has launched its first customer loyalty program in Israel, named "Elite." Membership is free and invitation-only, based on a customer's purchase history. Members will see exclusive pricing and benefits directly within the AliExpress app.
Elite members will receive a permanent 5% discount on millions of designated products, including those in the Choice and Brand+ categories. On the first of each month, this discount will increase to 8% for participating items during "Elite Day." The program also offers easier returns, allowing free returns of eligible items within 15 days of receipt without requiring proof, and provides 24/7 dedicated online customer service.
The launch coincides with China's "Singles' Day" shopping festival, which runs from November 1 to 18. During this period, Elite members can stack their benefits, receiving an additional 5% discount on top of sale prices for select items in the Choice and Brand+ categories.
"We decided to offer Elite completely free, with no subscription fees, registration charges, or hidden costs," said Eric Zhang, Vice President of AliExpress. "This is our way of thanking our loyal customers who have supported the platform's growth, and to give them additional discounts and improved service. We will continue to invest in their shopping experience, and this is just the beginning."
