Africa Israel Launches New Consumer Club App With Discounts, But Savings Vary
Translated & summarized from Maariv by baba
Africa Israel Residences has launched a new benefits app for apartment buyers, offering discounts of up to 25%. An investigation found that the app's discounts do not always result in the lowest market price, with some products significantly cheaper on other websites. The app also serves as a marketing tool for the company to maintain contact with customers and promote future projects. While some discounts are substantial, others are less impactful, and the overall value varies by product.
The story in 7 lines · by baba
- Africa Israel Residences launched a new benefits app for apartment buyers with discounts up to 25%.
- An investigation revealed that the app's discounts do not always guarantee the lowest market price.
- Some products were found to be hundreds of shekels cheaper on other online retailers.
- The app also functions as a marketing tool for direct communication and future project promotion.
- New users receive a 200 shekel credit, but its redemption is limited to specific home design businesses.
- The company states it aims for competitive prices and a personalized, worthwhile offer, not necessarily the cheapest.
- The actual savings offered by the app vary significantly depending on the product and brand.
Africa Israel Residences has launched a new benefits app for its apartment buyers, offering discounts of up to 25%. However, an investigation by Maariv newspaper revealed that the advertised savings are not always the best available on the market, with some cases showing price differences of hundreds of shekels compared to other online retailers.
The app, managed by All-in, a company specializing in consumer clubs, will provide discounts on home goods such as appliances, furniture, lighting, and sanitary ware, as well as services like financial consulting and moving assistance. Africa Israel Residences claims to be the first developer in the industry to offer such a platform to its customers, with benefits tailored to the target audience of each project. This initiative is part of a broader company strategy to enhance digitalization, including a new website and an upgraded personal area for buyers.
While the app features discounts from brands like Nespresso, ARCOSTEEL, and Smeg, the actual savings can be inconsistent. For instance, a Dreame H60 GT vacuum cleaner was priced at 1,390 shekels before a 10% app discount, bringing it to 1,251 shekels. However, it was found on other sites for as low as 839 shekels. Similarly, a Positive Resort pouf was listed at 629 shekels after the app discount, but available elsewhere for 419 shekels. Some items, like a Smarter electric kettle, did show significant savings through the app, dropping to 186 shekels from 249 shekels, though its lowest online price was still 249 shekels.
New users receive a 200 shekel credit for their first purchase, but its redemption is limited to a select group of home design businesses, potentially making the credit marginal for high-value custom purchases. The company views the app as both a consumer benefit and a marketing tool to maintain direct communication with existing buyers, offering them early access to new projects and special deals.
Africa Israel Residences stated that while they aim to offer competitive and attractive prices, they do not claim to be the cheapest for every product. Instead, they focus on creating a worthwhile overall offer, personalized to the customer and their location, and are working with local businesses to provide relevant benefits. The company also plans to integrate a digital wallet for accumulating and redeeming benefits in the future.
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