Full coverage· Economy· Updated 19 Oct, 13:37

AliExpress Launches Elite Club for Israeli Shoppers with Exclusive Discounts

Chinese e-commerce giant AliExpress has launched its first-ever customer loyalty program in Israel, named Elite, ahead of the major November shopping season. The program is free to join, with membership granted automatically or by invitation based on a customer's purchase history and activity on the platform. According to Ynetnews, the program has been quietly enrolling customers who spend over 800 shekels annually for about five months prior to the official launch.

17 newsrooms · 3 languages · since 18 Oct, 09:43

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AliExpress Launches Elite Club for Israeli Shoppers with Exclusive Discounts — Illustration by baba

What happened

01AliExpress launched its free Elite customer loyalty club in Israel ahead of the November shopping season.
02Membership is based on purchase history, with Ynetnews reporting it targets customers spending over 800 shekels annually.
03Members receive a 5% discount on millions of Elite-tagged products and an 8% discount on monthly Elite Day sales.
04During the November 1 to 18 sales period, Elite members can get an additional 5% off eligible items.
05The program offers free returns on eligible items within 15 days of receipt and 24/7 VIP customer service.
06According to Ice, the discounts are not site-wide and apply only to specific marked products.
07Israel Post forecasts a 30% to 40% increase in parcel deliveries for November, expecting over 20 million packages.
08The launch comes amid rising competition from Shein and Temu and new European Union customs duties on Chinese parcels.

Elite members receive a permanent 5% discount on millions of products marked with the Elite tag, which includes items from the premium Choice and Brand+ categories. On the first day of each month, members can access an 8% discount during a special "Elite Day" sale. During the November sales period, which runs from November 1 to 18 and includes Singles' Day, members can combine their benefits to receive an extra 5% off already discounted prices on eligible items.

Beyond discounts, the program offers free product returns within 15 days of receipt for eligible items, without requiring additional documentation, and dedicated 24/7 online VIP customer service. However, according to Ice, the terms and conditions reveal limitations, as the discounts are not site-wide and apply only to specific marked products, and free returns are restricted to select items.

The launch comes as AliExpress faces increased competition from platforms like Shein and Temu, alongside new European Union customs duties on low-value parcels. Israel Post anticipates a 30% to 40% increase in parcel deliveries for November, with market estimates suggesting over 20 million packages will arrive in Israel during the shopping season.

Summarized by baba from the reports of 14 newsrooms. Updated 19 Oct, 07:13