Sephora Launches Private Label Products in Israel Without Opening Stores

Sephora, the global beauty brand familiar to millions of Israelis abroad, is entering the Israeli market for the first time, but not by opening its well-known retail stores. Instead, Sephora's private label brand, Sephora Collection, will be sold in Israel through the local beauty retailer GLAM42. Starting August 20, 2026, Sephora Collection products, including makeup, skincare, and beauty accessories, will be available at dedicated pop-up locations in Azrieli malls and in GLAM42 stores, with plans to expand sales to GLAM42's online platform.

GLAM42, an Israeli company specializing in importing, distributing, and retailing international beauty brands, has signed an agreement to be the official importer and distributor of Sephora Collection products in Israel for several years. This arrangement means that Israeli consumers eager to purchase Sephora products domestically will have access only to the Sephora Collection line initially, rather than the full range of international brands typically offered in Sephora stores worldwide.

The move is expected to attract beauty enthusiasts in Israel who have long awaited a local option to buy Sephora products without ordering from abroad. However, it is important to clarify that this development does not represent the opening of Sephora retail stores in Israel at this time. Headlines suggesting Sephora is launching stores in Israel are misleading; the current initiative involves only the introduction of Sephora's private label products through GLAM42's retail channels.