Sephora Officially Launches in Israel with Six Stores and Five Sales Corners
Translated & summarized from Arutz Sheva by baba
Sephora officially launches in Israel on August 19 with six stores and five sales corners, initially offering mainly its own Sephora Collection products. International Sephora-associated brands will arrive later, with potential expansion by owner LVMH within two years. This marks a major development for Israeli beauty consumers who previously relied on overseas purchases.
The story in 6 lines · by baba
- Sephora opens six stores and five sales corners in Israel on August 19.
- Initial offerings focus on Sephora Collection products, excluding major international brands.
- Stores will be located in major malls and inside Glam 42 franchisee outlets.
- International brands like Rare Beauty and Fenty Beauty will arrive in later phases.
- LVMH may expand Sephora's full luxury brand presence in Israel within two years.
- The launch provides Israeli consumers local access to global beauty products after years of overseas reliance.
International cosmetics giant Sephora is set to officially enter the Israeli market on August 19, opening six stores and five sales corners across the country. Initial locations include Azrieli Mall in Tel Aviv, Malha Mall in Jerusalem, Ayalon Mall in Ramat Gan, and others. The brand will also expand through sales corners inside Glam 42 stores, Sephora's Israeli franchisee, in cities such as Hod Hasharon, Hadera, Ashdod, the Dead Sea area, and Yirka.
At launch, Sephora will primarily offer products from its own Sephora Collection, featuring a wide range of makeup, skincare, beauty tools, and gift sets. However, internationally recognized brands closely associated with Sephora, including Rare Beauty, Huda Beauty, Charlotte Tilbury, and Fenty Beauty, will not yet be available on Israeli shelves. Industry experts view this as an initial phase, with the luxury conglomerate LVMH, Sephora's owner, potentially expanding the brand's presence within two years to include the full Sephora shopping experience and luxury brands.
The arrival of Sephora marks a significant milestone for Israeli beauty enthusiasts who previously had to purchase these products abroad or online. The Sephora Collection launch includes dozens of items such as foundations, concealers, mascaras, lipsticks, face masks, skincare products, professional brushes, and accessories. Additionally, select LVMH group brands, niche brands, and Korean skincare products will be offered.
While the full Sephora store experience is not yet available, this move is expected to reshape Israel's cosmetics market in the coming years, providing local consumers with greater access to global beauty products and trends.
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