Sephora Officially Launches in Israel with Six Stores and Five Sales Corners

International cosmetics giant Sephora is set to officially enter the Israeli market on August 19, opening six stores and five sales corners across the country. Initial locations include Azrieli Mall in Tel Aviv, Malha Mall in Jerusalem, Ayalon Mall in Ramat Gan, and others. The brand will also expand through sales corners inside Glam 42 stores, Sephora's Israeli franchisee, in cities such as Hod Hasharon, Hadera, Ashdod, the Dead Sea area, and Yirka.

At launch, Sephora will primarily offer products from its own Sephora Collection, featuring a wide range of makeup, skincare, beauty tools, and gift sets. However, internationally recognized brands closely associated with Sephora, including Rare Beauty, Huda Beauty, Charlotte Tilbury, and Fenty Beauty, will not yet be available on Israeli shelves. Industry experts view this as an initial phase, with the luxury conglomerate LVMH, Sephora's owner, potentially expanding the brand's presence within two years to include the full Sephora shopping experience and luxury brands.

The arrival of Sephora marks a significant milestone for Israeli beauty enthusiasts who previously had to purchase these products abroad or online. The Sephora Collection launch includes dozens of items such as foundations, concealers, mascaras, lipsticks, face masks, skincare products, professional brushes, and accessories. Additionally, select LVMH group brands, niche brands, and Korean skincare products will be offered.

While the full Sephora store experience is not yet available, this move is expected to reshape Israel's cosmetics market in the coming years, providing local consumers with greater access to global beauty products and trends.