Sephora Collection Officially Launches in Israel Through GLAM42 Beauty Network

For the first time, Sephora Collection products will be officially imported and sold in Israel starting August 20, 2026. The Israeli beauty chain GLAM42 will handle the brand's official distribution, marking a significant development in the local beauty market. Previously, Sephora Collection items were only available through parallel imports, independent importers, private stores, or various online platforms, without official brand authorization.

The launch will include dedicated pop-up stores in Azrieli malls alongside sales in GLAM42's physical stores, with plans to expand availability to the chain's online store later. GLAM42 specializes in importing, distributing, and retailing international beauty brands in Israel, aiming to offer a comprehensive shopping experience that combines luxury, niche, and mainstream brands under one roof.

Among the brands GLAM42 currently markets are BORNTOSTANDOUT®, Essential Parfums, and FUGAZZI. The official import status will ensure continuous availability and support for Sephora Collection products in Israel, enhancing consumer access and service quality to international standards.

This move reflects GLAM42's strategy to bring leading global beauty brands to Israeli consumers through a nationwide network of stores and an online platform, providing a wide selection and professional service.