Sephora Collection Launches Officially in Israel via GLAM42 in August 2026

By הילי קרן

Translated & summarized from Mako by baba

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Sephora Collection will officially enter the Israeli market in August 2026 through GLAM42, which will sell the products in Azrieli mall pop-ups, physical stores, and online. This marks the first authorized import of the brand in Israel, ensuring ongoing availability and support.

The story in 6 lines · by baba

Sephora Collection launches officially in Israel via GLAM42 in August 2026.
Products will be sold in Azrieli mall pop-up stores and GLAM42 physical locations.
Online sales through GLAM42’s website will follow after the initial launch.
Previously, Sephora Collection was only available via parallel imports and unofficial channels.
GLAM42 specializes in importing and retailing international beauty brands in Israel.
Official import ensures continuous product availability and professional service.

Sephora Collection Launches Officially in Israel via GLAM42 in August 2026 — Editorial illustration generated by baba News, not a photograph of the event.

For the first time, Sephora Collection products will be officially imported and sold in Israel through the local beauty network GLAM42 starting August 20, 2026. Previously, Sephora Collection items were available only through parallel imports by independent distributors, private stores, or online marketplaces, without official brand authorization.

GLAM42, an Israeli beauty chain specializing in importing and retailing international beauty brands, will introduce Sephora Collection in dedicated pop-up stores located in Azrieli malls. Alongside these pop-ups, the products will also be available in GLAM42’s physical stores, with plans to expand sales to the company’s online platform later on.

GLAM42 aims to provide Israeli consumers with a broad selection of luxury, niche, and mainstream beauty brands under one roof, already representing brands such as BORNTOSTANDOUT®, Essential Parfums, and FUGAZZI. The official import status will ensure continuous availability and support for Sephora Collection products in the Israeli market, enhancing the shopping experience with professional service and global retail standards.

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