Sephora Collection Beauty Brand Officially Launches in Israel via GLAM42

Sephora Collection, the private beauty brand of the international Sephora chain, is entering the Israeli market for the first time through official import by GLAM42, a local beauty retail network owned by businessman Maor Kadosh. Starting August 20, Sephora Collection products will be sold in dedicated pop-up stores located in Azrieli malls and GLAM42 branches, with plans to expand sales to GLAM42's online platform later. The pop-up sales in Azrieli malls will be available for a limited time only.

Sephora Collection offers a range of makeup, skincare, and beauty accessories. Until now, Israeli consumers mainly accessed these products through unofficial import channels or by purchasing abroad. GLAM42, established in 2019, specializes in importing, distributing, and selling international beauty brands such as FUGAZZI, Essential Parfums, and BORNTOSTANDOUT. The official import aims to ensure consistent supply and availability of Sephora Collection products in Israel.

This move is expected to provide Israeli consumers with easier access to Sephora Collection items and reflects GLAM42's strategy to expand its portfolio of international beauty brands in the local market.