GLAM42 Announces Official Launch of Sephora Collection in Israel Amid Azrieli Mall Surprise

Israeli beauty retailer GLAM42 announced it will officially import and market Sephora Collection products in Israel, with sales set to begin on August 20, 2026. The launch will start with dedicated pop-up spaces in Azrieli malls alongside GLAM42’s existing stores, followed by expansion to its online platform. GLAM42, which imports and retails international beauty brands across Israel, currently markets brands such as FUGAZZI, Essential Parfums, and BORNTOSTANDOUT®. The company aims to provide continuous availability of Sephora Collection products to Israeli consumers, marking a significant development in the local beauty market.

However, the management of Azrieli malls expressed surprise at the announcement and stated they would respond later to inquiries. GLAM42’s move to officially import Sephora Collection is intended to ensure steady brand presence and product availability in Israel. The initial sales phase will focus on pop-up locations within Azrieli malls and GLAM42’s physical stores, with plans to extend sales to its e-commerce site subsequently.