GLAM42 Announces Official Launch of Sephora Collection in Israel Amid Azrieli Mall Surprise
Translated & summarized from Walla by baba
GLAM42 will officially launch Sephora Collection products in Israel starting August 20, 2026, with pop-up stores in Azrieli malls and its own outlets. Azrieli mall management expressed surprise at the announcement and will respond later. The move aims to secure continuous availability of Sephora products for Israeli consumers.
The story in 6 lines · by baba
- GLAM42 will officially import and sell Sephora Collection in Israel starting August 20, 2026.
- Sales will begin with pop-up stores in Azrieli malls and GLAM42’s physical outlets.
- Azrieli mall management was surprised by the announcement and will respond later.
- GLAM42 currently markets several international beauty brands in Israel.
- The launch marks a major development in the Israeli beauty market.
- Online sales of Sephora Collection products will follow the initial physical launch.
Israeli beauty retailer GLAM42 announced it will officially import and market Sephora Collection products in Israel, with sales set to begin on August 20, 2026. The launch will start with dedicated pop-up spaces in Azrieli malls alongside GLAM42’s existing stores, followed by expansion to its online platform. GLAM42, which imports and retails international beauty brands across Israel, currently markets brands such as FUGAZZI, Essential Parfums, and BORNTOSTANDOUT®. The company aims to provide continuous availability of Sephora Collection products to Israeli consumers, marking a significant development in the local beauty market.
However, the management of Azrieli malls expressed surprise at the announcement and stated they would respond later to inquiries. GLAM42’s move to officially import Sephora Collection is intended to ensure steady brand presence and product availability in Israel. The initial sales phase will focus on pop-up locations within Azrieli malls and GLAM42’s physical stores, with plans to extend sales to its e-commerce site subsequently.
