GLAM42 Launches Sephora Collection Private Label Products in Israel
Translated & summarized from Calcalist by baba
GLAM42 will introduce Sephora Collection, Sephora's private label, in Israel through its stores and pop-up locations, marking the brand's first official product launch in the country without opening Sephora stores. This follows years of unsuccessful attempts by Israeli retailers to bring Sephora outlets to Israel. Sephora is a major global cosmetics brand owned by LVMH.
The story in 6 lines · by baba
- GLAM42 will sell Sephora Collection products in Israel without opening Sephora stores.
- Pop-up Sephora Collection stands will open in Azrieli, Ayalon, and Malha malls.
- GLAM42 plans to expand sales to its online platform.
- Israeli retailers have long tried but failed to bring Sephora stores to Israel.
- Sephora is owned by LVMH and operates over 3,400 stores worldwide.
- Sephora was founded in Paris in 1969 and has $18 billion in estimated revenue.
GLAM42, an Israeli retail chain operating five stores in shopping malls, will begin marketing Sephora Collection products, the private label of the international cosmetics company Sephora, in Israel. This move does not involve opening Sephora stores in Israel, unlike the global Sephora outlets that feature a wide range of prominent brands such as Charlotte Tilbury, Rare Beauty by Selena Gomez, and Fenty by Rihanna.
Ahead of the product launch, GLAM42 has partnered with the Azrieli Group to create pop-up spaces in Azrieli Mall in Tel Aviv, Ayalon Mall in Ramat Gan, and Malha Mall in Jerusalem. These products will also be sold through GLAM42’s existing stores and are expected to be added to its online platform in the future.
For years, major Israeli retailers, including Harel Wiesel, owner of the Fox Group, have attempted to bring Sephora stores to Israel but have been unsuccessful despite their extensive experience in managing and enhancing international brands locally. Sephora is a global cosmetics chain owned by the French luxury conglomerate LVMH, which also owns brands like Louis Vuitton, Tiffany, Fendi, Christian Dior, Donna Karan, and Givenchy.
Founded in Paris in 1969 by Dominique Mandonnaud, Sephora operates over 3,400 stores across 35 countries in Europe and the United States, with estimated revenues of $18 billion.
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