Shein Overtakes AliExpress in Israel During Singles' Day Shopping Frenzy
Translated & summarized from Channel 9 by baba
Shein surpassed AliExpress in order volume for the first time in Israel during the November 11 "Singles' Day" online shopping event. Overall Israeli online spending on foreign sites increased, with Shein seeing a significant rise in average purchase value. Consumers primarily bought electronics, home goods, and apparel. The event is part of a broader November shopping season, with increased consumer spending and a rise in reported online scams.
The story in 6 lines · by baba
- Shein surpassed AliExpress in order volume for the first time in Israel on November 11.
- Israeli online spending on foreign sites increased, with average purchase value up 1.9%.
- Shein's average purchase value rose over 23%, significantly outpacing AliExpress and Temu.
- Electronics, home goods, clothing, and footwear were the most popular purchases.
- November's shopping season saw overall turnover increase by 29% in the first week.
- Credit card company CAL warned of an increase in online shopping scams during the period.
Chinese "Singles' Day" on November 11 saw Shein surpass AliExpress in order volume for the first time in Israel, according to credit card company CAL. While AliExpress has long been a dominant platform for Israeli online shoppers, Shein's performance marked a significant shift. Overall online spending by Israelis on foreign sites increased compared to the previous year, with both transaction numbers and total expenditures rising, and the average check growing by approximately 1.9%. Shein experienced a notable surge, with the average purchase amount increasing by over 23%, while AliExpress saw little change and Temu's average check slightly decreased.
Israeli consumers' shopping habits during the event reflected a mix of practical needs and fashion updates, with digital technology, home goods, clothing, and footwear being the most frequently purchased items. Peak shopping activity occurred between 9 PM and 10 PM, a common time for consumers to finalize purchases after the workday. CAL's data, while not exhaustive, reflects a substantial portion of Israeli online transactions.
Historically, "ordering from China" often meant AliExpress for Israelis, who used it for electronics, accessories, and household items. However, Shein and Temu have intensified competition with aggressive discounts and marketing. Shein has particularly strong positions in apparel and accessories, leveraging a vast, constantly updated inventory and personalized offers to drive repeat business. While Shein's order volume lead is clear, it does not necessarily translate to higher overall revenue or user numbers than AliExpress.
The "Singles' Day" surge followed a strong start to November's discount season. Fintech company Hyp reported a 29% increase in turnover and a 22% rise in transactions for the first week of November compared to the previous year, with electronics and computer equipment seeing a 72.6% turnover increase. Apparel and footwear also saw significant growth. Local sales events like Shopping IL on November 4-5 also contributed, with total card spending reaching approximately 3.492 billion shekels, indicating a prolonged shopping season rather than a single event.
CAL also issued a warning about increased scam activity during the peak shopping period. Scammers exploit the high volume of delivery notifications to send fraudulent SMS and emails, impersonating retailers and delivery services to steal payment information. Consumers are advised to avoid clicking on suspicious links and to verify orders directly through official websites or apps, and never to share one-time codes from banks or credit card companies.
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