Shein Tops AliExpress in Israeli Shopper Preference on Singles' Day
Translated & summarized from NEWSru Israel by baba
Israeli shoppers favored Shein over AliExpress and Temu on November 11's "Singles' Day," with Shein leading in order volume and average spending. Overall online spending by Israelis on foreign sites increased, with digital tech, home goods, and apparel being top purchases. Credit card company CAL warned of potential scams targeting shoppers during the busy sales period.
The story in 5 lines · by baba
- Shein surpassed AliExpress in Israeli online purchases during the November 11 "Singles' Day" event.
- Israeli spending on foreign e-commerce sites rose, with Shein showing the largest increase in average check.
- Digital electronics, home goods, and apparel were the most popular items bought by Israelis online.
- Credit card company CAL cautioned shoppers about potential scams impersonating e-commerce sites.
- Overall online sales in Israel saw a significant increase in early November compared to last year.
On China's "Singles' Day" shopping festival on November 11, Israeli consumers made the most purchases on Shein, surpassing AliExpress for the first time in terms of order volume. Data from credit card company CAL indicated a year-over-year increase in both the number of transactions and total spending on foreign e-commerce sites, with the average transaction value rising by approximately 1.9%. Shein also led in average spending per customer, which saw an increase of over 23%. In contrast, the average check on AliExpress remained largely unchanged, while Temu experienced a slight decrease. The most popular product categories among Israelis were digital electronics and gadgets, home goods, and apparel. The peak shopping hours, consistent with previous years, were between 9 PM and 10 PM. CAL issued a warning about potential scams, advising consumers to be cautious of fraudulent attempts to obtain credit card details by impersonating well-known e-commerce platforms through delivery notifications. The company recommended direct website access rather than clicking links in emails or SMS messages, and urged users not to share verification codes. The surge in Singles' Day purchases continues a strong start to the November sales season, with fintech company Hyp reporting a roughly 29% increase in overall transaction turnover and a 22% rise in transaction volume during the first week of November compared to the previous year.
