Cal Reveals Chinese Singles' Day Shopping Surge, SHEIN Overtakes AliExpress
Translated & summarized from Ice by baba
Israeli consumers spent more on international e-commerce sites during Chinese Singles' Day, with SHEIN becoming the top platform for orders, overtaking AliExpress. Credit card company Cal reported a 1.9% rise in average transaction value and noted a significant increase in overall shopping volume. Cal's Senior Vice President Amit Kraus warned of increased fraud risks and advised consumers on safe online shopping practices. The trend reflects a strong start to November's shopping season, with overall transaction volumes up significantly.
The story in 5 lines · by baba
- Israeli shoppers increased spending and transaction volume on international sites during Singles' Day.
- SHEIN surpassed AliExpress as the top platform for Israeli orders, also leading in average purchase amount.
- Cal reported a 1.9% increase in average transaction value on international e-commerce sites.
- Cal's Amit Kraus warned of increased fraud risks and advised on safe online shopping practices.
- Overall transaction volumes for November's shopping season show a significant increase compared to last year.
Israeli consumers significantly increased their spending and transaction volume on international e-commerce sites during the recent Chinese Singles' Day shopping event, according to data released by the credit card company Cal. The average transaction amount on these sites also saw a rise of approximately 1.9%.
Analysis of popular product categories revealed that Israeli shoppers focused on digital products and gadgets, general merchandise, and clothing and footwear. Consistent with previous years, peak shopping hours were observed late in the evening, between 9 PM and 10 PM.
Amidst the impressive sales figures, Cal highlighted the increased risk of fraud due to the high volume of orders and delivery notifications. Amit Kraus, Cal's Senior Vice President and Head of Risk Management, advised consumers to exercise caution, emphasizing that fraudsters may exploit the busy period to impersonate legitimate websites and companies to steal credit card details.
To mitigate online risks, Kraus recommended several preventative measures: accessing shopping sites directly through a browser rather than clicking on links from emails or SMS, verifying website authenticity, carefully checking product quality, avoiding sharing verification codes, and always confirming that transaction details in verification messages match the actual purchase.
A major shift in consumer preference was noted this year, with SHEIN surpassing AliExpress as the leading platform in terms of the number of items ordered by Israelis. SHEIN also saw a substantial increase of over 23% in its average purchase amount compared to last year, leading in this metric as well. AliExpress maintained stability in its average transaction amount, while Temu experienced slight decreases.
The overall increase in shopping activity reported by Cal for Singles' Day aligns with a strong start to November's shopping season, as indicated by data from other leading payment companies. Fintech firm Hyp reported a dramatic 29% jump in total transaction volume and a 22% increase in the number of transactions during the first week of November compared to the previous year.
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