Shein Tops AliExpress in Israeli Online Sales During November Shopping Frenzy
Translated & summarized from Cursorinfo by baba
Israeli shoppers favored Shein over AliExpress for the first time during the November "Singles' Day" sale, with Shein's average check increasing by over 23%. Overall online spending and transaction numbers rose significantly compared to last year. Authorities also warned of increased scam activity targeting online shoppers during the busy sales period.
The story in 5 lines · by baba
- Shein surpassed AliExpress in Israeli online orders during the November "Singles' Day" sale.
- Shein's average customer spending increased by over 23% during the November sale.
- Israeli online shopping activity and total spending saw significant year-over-year growth in November.
- Cybercriminals are actively targeting Israeli online shoppers with phishing scams.
- Consumers are urged to use official links and avoid sharing confirmation codes.
During the November "Singles' Day" sale on November 11, Israeli consumers shifted their preference to the online platform Shein, surpassing long-time leader AliExpress in total orders for the first time. This shift was reported by credit card company CAL, which noted that Israeli activity on foreign e-commerce sites significantly exceeded last year's figures in both transaction numbers and total spending. The overall average check grew by approximately 1.9%. Notably, Shein not only led in purchase frequency but also in average check size, which surged by over 23%. In contrast, AliExpress saw little change in its average check, while competitor Temu experienced a slight decrease.
Popular product categories for Israeli shoppers included digital electronics, home goods, and apparel. Peak purchasing activity occurred between 9 PM and 10 PM, mirroring previous years' consumer behavior. Amidst the increased online shopping, CAL specialists issued an urgent warning about rising cyber threats. Scammers are exploiting the high volume of orders and delivery notifications, impersonating popular marketplaces and courier services to steal payment information. Consumers are strongly advised to access online stores only through official apps or browser bookmarks, avoid links from SMS or emails, and never share confirmation codes with third parties.
The strong performance during "Singles' Day" followed a robust start to the November discount season. Fintech company Hyp reported that in the first week of November, total transaction turnover increased by about 29%, and the number of purchases rose by 22% compared to the same period last year.
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