Israelis Spend Millions on Chinese Singles' Day, SHEIN Overtakes AliExpress
Translated & summarized from Ice by baba
Israelis spent millions on Chinese Singles' Day, with SHEIN surpassing AliExpress in popularity and average spending. Transactions on international sites increased, with consumers buying gadgets, general merchandise, and apparel. Credit card company Cal warned of increased fraud risks during the shopping surge and advised safety precautions. The strong Singles' Day performance reflects a broader trend of increased consumer spending in November.
The story in 5 lines · by baba
- SHEIN overtook AliExpress as the leading platform for Israeli shoppers during Chinese Singles' Day.
- Israeli consumer spending on international e-commerce sites increased significantly compared to last year.
- SHEIN saw a substantial rise of over 23% in its average purchase amount from Israeli customers.
- Gadgets, general merchandise, and apparel were the most popular product categories for Israeli buyers.
- Credit card company Cal warned shoppers about an increase in online fraud attempts during the shopping event.
Chinese Singles' Day, a major November shopping event that has gone global, saw significant consumer spending by Israelis this year, with a notable shift in the online retail landscape. Data from credit card company Cal indicates a rise in both the number and total value of transactions on international websites compared to the previous year. The average transaction amount also increased by approximately 1.9%.
The most significant development this year was the change at the top of the e-commerce rankings. While AliExpress dominated Israeli orders in previous years, SHEIN emerged as the leading platform in terms of the number of items ordered. SHEIN also saw a substantial increase of over 23% in its average purchase amount, further solidifying its leading position, whereas AliExpress maintained stability and Temu experienced slight decreases in average purchase value.
Israeli consumers primarily focused their purchases on digital products and gadgets, general merchandise, and clothing and footwear. Peak shopping hours remained consistent with previous years, occurring late in the evening between 9 PM and 10 PM.
Amidst the surge in online shopping, Cal issued a warning about increased fraud risks. Amit Kraus, VP and Head of Risk Management at Cal, highlighted that the high volume of orders and delivery notifications creates opportunities for scammers to impersonate legitimate websites and companies to obtain credit card details. Cal advises consumers to shop safely by accessing websites directly through browsers, verifying site authenticity, carefully checking product details, avoiding sharing verification codes, and ensuring transaction details match their actual purchases.
The strong performance during Singles' Day contributes to a broader trend of a robust start to November's shopping season, as indicated by data from other payment companies. Fintech firm Hyp reported a dramatic jump of about 29% in total transaction volume and a 22% increase in the number of transactions during the first week of November compared to last year.
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