Shein Overtakes AliExpress in Israeli Singles' Day Shopping

Israeli shoppers shifted their preferences on Singles' Day, November 11, with fashion site Shein surpassing AliExpress in order volume for the first time. For years, AliExpress had dominated Israeli online purchases during the shopping event. Shein also led in average purchase amount among the sites examined, with its average spending increasing by over 23% compared to last year's Singles' Day.

The data, compiled by credit card company Cal (Credit Cards Ltd.), revealed that while Shein saw significant growth, AliExpress's average purchase amount remained largely unchanged. Competitor Temu experienced a slight decrease in average spending. Overall, international shopping sites saw more transactions and a higher total purchase sum on November 11 compared to the previous year, with an average spending increase of approximately 1.9%.

Clothing, footwear, general merchandise, digital products, and gadgets were the most sought-after items. The peak shopping hour was between 9 PM and 10 PM, consistent with previous years. Amit Krauszhar, a spokesperson for Cal, cautioned that the high volume of orders and delivery notifications could be exploited by fraudsters posing as legitimate sites to obtain credit card details.

Cal advises shoppers to access shopping sites directly rather than clicking on links from emails or messages. To verify order status or report issues, customers should check their account on the original shopping site. Krauszhar also emphasized the importance of verifying payment confirmation messages, comparing the transaction details, especially the amount and merchant name, against the order information before approving. He urged consumers not to share verification codes received via phone or message, stating that simple precautions can significantly reduce the risk of fraud.