Zara and Other Inditex Brands End Free Shipping in Israel

Beginning in October, Zara, Bershka, and Pull&Bear, operated in Israel by Gottex Fashion, will no longer offer free shipping on online orders. Previously, free delivery was available for purchases over 199 shekels. Now, all home deliveries will incur a 14.90 shekel charge, regardless of the order total. This change also applies to other Inditex brands managed by Gottex in Israel, including Stradivarius, Oysho, and Massimo Dutti. The cost of returning items via courier has also increased, with Zara charging 30 shekels and Bershka 39.90 shekels for home pickups. Customers can avoid these fees by collecting and returning items in-store. Delivery times for in-store pickups range from 4 to 12 business days. Zara Home deliveries are also more expensive, with standard shipping at 49.90 shekels and furniture delivery ranging from 75 to 299 shekels. Alongside these price increases, the number of physical stores is decreasing. The Zara branch in Azrieli Mall, Beer Sheva, has closed, and the Zara Home store in Ayalon Mall is slated for closure. Following these closures, Zara will have only two stores remaining in Israel: one in TLV Mall, Tel Aviv, and another in Big G Dalibot. Fashion industry sources expressed surprise at the Beer Sheva store closure, citing its status as a flagship location with attractive lease terms, despite a challenging economic year for the sector. The closure of Zara Home is seen as less significant due to intense competition in the home goods market. These changes occur as the parent company, Spain-based Inditex, reports global sales growth of 7.6% and a net profit increase of 6.8% in the first half of 2026. Despite strong global performance, Inditex is reducing its overall store count worldwide, shifting focus to larger, central locations and increasing online sales. It remains unclear if the Israeli decisions are linked to this global strategy or the specific business performance of the affected stores.