Zara and Inditex Group Revamp Operations in Israel, Closing Stores and Raising Shipping Fees
Translated & summarized from Srugim by baba
Spanish fashion retailer Zara, operated locally by Gottex Fashion Group, is closing some physical stores and increasing online shipping fees in Israel. The company has shut its Be'er Sheva branch and will close its Ramat Gan Zara Home store, leaving three Zara Home locations. All online orders across Inditex brands will now have a 14.90 shekel shipping fee, ending the previous free shipping threshold.
The story in 5 lines · by baba
- Zara and Inditex Group are changing their business model in Israel.
- Physical store closures include Zara in Be'er Sheva and Zara Home in Ramat Gan.
- Free shipping for orders over 199 shekels has been eliminated.
- A flat 14.90 shekel shipping fee will apply to all online orders.
- The changes are expected to affect Israeli consumer shopping habits.
Spanish fashion giant Zara, through its local licensee Gottex Fashion Group, is significantly altering its operational model in Israel. This strategic shift involves reducing its physical store presence and implementing substantial changes to its online delivery policies, which will directly impact consumers' wallets.
As part of the physical footprint reduction, Zara recently closed its branch at Azrieli Mall in Be'er Sheva. Additionally, the "Zara Home" store at Ayalon Mall in Ramat Gan is slated for closure. Following this closure, only three Zara Home stores will remain operational in Israel: at TLV Mall in Tel Aviv, Big Galilot complex, and Ramat Aviv Mall.
The most dramatic change for Israeli consumers concerns the online purchasing system. Gottex Fashion Group has decided to eliminate the long-standing benefit of free shipping for orders over 199 shekels. This new pricing structure applies to all Inditex Group websites in Israel, including Zara, Bershka, Pull & Bear, Stradivarius, Oysho, and Massimo Dutti. From now on, every online order from these brands will incur a flat shipping fee of 14.90 shekels, regardless of the purchase amount.
These combined actions signal a major shift in the brands' approach in Israel, expected to directly influence local consumer shopping habits, both in physical stores and through online orders.
Mentioned
