Israeli Broadcast Corporation Director Itzik Barashi Dies in Cycling Accident

Itzik Barashi, a director at the Israeli Public Broadcasting Corporation's news division, died Tuesday morning at the age of 54 after being struck by a vehicle while cycling on Route 44 near the Nesherim interchange in the Ramla region. Barashi was evacuated to Shamir-Assaf Harofeh Medical Center, where his death was pronounced.

Barashi joined the corporation in 2018, shortly after its establishment, and served as a director for Kan News, covering both routine broadcasts and wartime events. Colleagues remembered him as a professional and talented director, dedicated to his work. Journalist Ayelet Hasson shared on X that she was scheduled to work with Barashi on a broadcast that day, expressing deep sorrow over the loss of a "good person, friend." She recalled him as a devoted family man and excellent professional.

Other colleagues, including journalist Suleiman Maswadeh, described Barashi as a sensitive and intelligent individual who ensured broadcasts ran smoothly, often offering calming words and encouragement to colleagues before airtime. Journalist Tamar Almog noted his professionalism and pleasant demeanor, stating that hearing his voice in the earpiece meant everything would be alright. Sports reporter Itzik Zuarz recalled working with Barashi on "Big Brother" and later at Kan News, remembering him as a diligent worker and a friend to all, known for his pre-broadcast jokes that eased tension.

Journalist Yifat Glick, who knew Barashi as a neighbor before working with him, described him as someone who managed large control rooms with a smile and calm, even during turbulent times. She expressed disbelief at how someone so integral to her daily life was suddenly gone. During broadcasts, Uri Levi announced Barashi was slated to direct "Sharon and Uri" that day, while co-host Sharon Keisler remembered their weekly chats about his cycling routes. Cycling friend Amit Kamchi eulogized Barashi as a model and true friend, well-known and loved among cyclists. A friend who was riding with him that morning recounted their usual Saturday group ride, which ended tragically.

Itzik Barashi is survived by his wife Shirley and their three children: Keran, Roi, and Itai. Funeral arrangements have not yet been announced.