Italian Pasta Giant Barilla Acquires Gal Gadot's Mac and Cheese Brand
Italian food conglomerate Barilla has acquired Goodles, the mac and cheese brand co-founded by Israeli actress Gal Gadot and her husband, Jaron Varsano. The financial terms of the deal were not disclosed, and Gadot's future involvement with the brand remains unclear.
Goodles, which launched in October 2020 as Gooder Foods, aimed to offer a healthier alternative to traditional mac and cheese in the American market. The brand emphasized its commitment to making the popular comfort food "healthier, tastier, and happier."
Barilla, a global leader in pasta production, expressed admiration for Goodles' product quality, growth rate, and brand strength after observing it for some time. Guido Barilla, the chairman of the Barilla Group, noted the shared values between the two companies, including a passion for food and a focus on quality and taste.
The acquisition is subject to regulatory approval. Following the completion of the deal, Goodles is expected to continue operating as an independent brand with its headquarters remaining in Santa Cruz, California, rather than being fully integrated into Barilla's operations.
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