Full coverage· Economy· Updated 29 Jun, 14:46

Study Reveals Carrefour Cuts Prices on State Basket Items but Raises Others in Same Categories

Tel Aviv University research shows Carrefour cut prices on 100 state basket products by 35% but raised prices on other items in the same categories. This internal pricing strategy balances revenue while increasing market competition, prompting competitors to lower prices.

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Study Reveals Carrefour Cuts Prices on State Basket Items but Raises Others in Same Categories — Illustration by baba

What happened

01Carrefour reduced prices on 100 state basket products by about 35%.
02Prices rose on non-basket products in the same categories, such as laundry gel (+9%) and shampoo (+7%).
03Carrefour's internal pricing offsets discounts to maintain overall revenue.
04The reform increased competition, leading rivals to cut prices: Machsanei HaShuk (-10%), Half Free (-5%), Rami Levy (-3%).
05Consumer reporter Einav Karner summarized: "There are no free lunches, no free gifts."