Study Reveals Carrefour Cuts Prices on State Basket Items but Raises Others in Same Categories

דווח לראשונה בCalcalist · Jun 28, 2026

מה קרה

Tel Aviv University research shows Carrefour cut prices on 100 state basket products by 35% but raised prices on other items in the same categories. This internal pricing strategy balances revenue while increasing market competition, prompting competitors to lower prices.

• 01Carrefour reduced prices on 100 state basket products by about 35%.
• 02Prices rose on non-basket products in the same categories, such as laundry gel (+9%) and shampoo (+7%).
• 03Carrefour's internal pricing offsets discounts to maintain overall revenue.
• 04The reform increased competition, leading rivals to cut prices: Machsanei HaShuk (-10%), Half Free (-5%), Rami Levy (-3%).
• 05Consumer reporter Einav Karner summarized: "There are no free lunches, no free gifts."

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סיקור מלא · 9 מקורות

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סיפורים קשורים

Israel’s Discount Basket Barely Moved Prices, but Carrefour Gained BigJun 23, 2026Carrefour Promotes Temporary Discounts Through State-Funded Cheap-Basket CampaignJun 14, 2026Carrefour Raises Online Delivery Fees Following Other Israeli SupermarketsJul 14, 2026Baraket Says Israel Basket Forced Price Cuts and Shook the MarketJun 23, 2026Electra Considers Ending Carrefour's Participation in Israel's State Basket Program Over Profit ConcernsAug 20, 2026Carrefour Launches Fresh-Category Discounts on Family StaplesJun 17, 2026