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Chery Expands Israeli Market Presence with New iCAR Brand
Smolot has secured the franchise to import Chery's new iCAR brand into Israel, marking the fourth Chery-affiliated brand in the market. The move comes amid regulatory challenges for larger importers and intense competition within the Israeli automotive sector, particularly for Chinese vehicles.
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What happened
- 01Smolot will import Chery's new iCAR brand, with the V27 model arriving by year-end.
- 02Regulatory issues are limiting major importers, benefiting smaller ones like Smolot.
- 03Chery is aggressively expanding its presence in Israel with multiple brands.
- 04Similarities among Chery brands raise questions about market saturation.
- 05Service and management challenges loom for importers of Chinese vehicles.
The coverage
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