Super-Pharm Online Launches Electric Car Sales with AION Models in Israel

Super-Pharm Online has expanded its product categories to include electric vehicles, starting with selected models from the AION brand. Customers can reserve a car on the website by paying a 2,000 shekel deposit, with the full purchase process, including financing options, completed at one of AION's five showrooms across Israel under the guidance of the importer.

Two AION models will be offered, both with an eight-year warranty on the vehicle and battery. The AION V, a family crossover with a five-star safety rating and a 510 km range, is priced at 154,990 shekels after discount. The premium AION HT PURE, featuring a luxurious design and spacious interior, will be sold exclusively on Super-Pharm Online for 179,990 shekels. Buyers will also receive a benefits package including a Super-Pharm gift card and a charging station.

Michael Mitrani, Super-Pharm Online's VP of e-commerce and marketing, emphasized the company's goal to broaden its customer offerings across diverse lifestyle categories, now including vehicles. Elad Goldfarb, CEO of AION Israel, highlighted that the partnership will provide consumers with a more accessible and digital purchasing experience, helping to introduce AION's advanced models to new audiences and expand the brand's local market presence.