Super-Pharm Enters Israeli Electric Car Market Selling Chinese AION Models Online
Translated & summarized from Calcalist by baba
Super-Pharm has launched sales of Chinese AION electric cars in Israel through its online platform, allowing customers to reserve vehicles with a deposit and complete purchases at showrooms. The chain offers two models with added incentives, marking its entry into the electric vehicle market alongside other retailers like Rami Levy and Osher Ad.
The story in 6 lines · by baba
- Super-Pharm begins selling Chinese AION electric cars in Israel via its online platform.
- Customers can reserve cars online with a 2,000 shekel deposit and finalize purchase at showrooms.
- Initial models offered are AION V for 155,000 shekels and PURE AION HT for 180,000 shekels.
- Buyers receive a charging station worth 2,500 shekels and a 5,000 shekel Super-Pharm gift card.
- George Khoursh, a Super-Pharm shareholder, imports the cars through Orion Mobility.
- Other retailers like Rami Levy and Osher Ad have also sold electric vehicles recently.
Super-Pharm, a leading Israeli pharmacy chain, is entering the electric vehicle market for the first time by offering Chinese-made AION electric cars. These vehicles are produced by the GAC Group and imported to Israel by Orion Mobility, part of the Union Group owned by George Khoursh. Khoursh, a shareholder in Super-Pharm, is leveraging the chain's online platform to sell the cars he imports.
Customers can reserve an AION vehicle on Super-Pharm's website with a 2,000 shekel deposit and complete the purchase at an AION showroom. Initially, Super-Pharm will offer the AION V model at 155,000 shekels and the PURE AION HT model at 180,000 shekels. To attract buyers, the chain will provide incentives including a charging station valued at 2,500 shekels and a 5,000 shekel gift card for Super-Pharm products.
This move follows recent trends where electric vehicles have been sold through supermarket chains like Rami Levy and Osher Ad, in cooperation with car importers. However, Super-Pharm's approach is unique in that it uses its online platform to start the purchase process, allowing customers to order the car online before finalizing the deal at the importer’s showroom.
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