Super-Pharm Online Launches Electric Car Sales with AION Models in Israel
Super-Pharm Online has expanded its product categories to include electric vehicles, starting with selected models from the AION brand. Customers can reserve a car on the website by paying a 2,000 shekel deposit, with the full purchase process, including financing options, completed at one of five AION showrooms across Israel under the guidance of the importer.
Two AION models are initially offered: the AION V, a family crossover with a 510 km range and five-star safety rating, priced at 154,990 shekels after discount; and the premium AION HT PURE, available exclusively on Super-Pharm Online for 179,990 shekels. Both models come with an eight-year warranty covering the vehicle and battery.
Michael Mitrani, Super-Pharm Online's VP of e-commerce and marketing, stated the move aims to broaden customer offerings across diverse lifestyle categories, now including vehicles. Elad Goldfarb, CEO of AION Israel, highlighted that the partnership will provide consumers with a more accessible and digital purchasing experience, helping to introduce AION's advanced electric models to new audiences and expand the brand's presence in the local market.
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