Supermarket Chain Osher Ad Challenges Electronics Retailers With Low Apple Prices
Translated & summarized from Walla by baba
Israeli supermarket chain Osher Ad is selling Apple's new foldable iPhone Duo for 7,999 shekels and AirPods 5 for 399 shekels, significantly undercutting electronics retailers. The prices offer savings of up to 1,000 shekels on the iPhone and 100-150 shekels on the AirPods. Osher Ad is using parallel imports to achieve these lower prices, continuing its strategy of attracting customers with discounted tech products.
The story in 5 lines · by baba
- Osher Ad offers Apple's foldable iPhone Duo for 7,999 shekels, undercutting competitors.
- AirPods 5 are also available at Osher Ad for 399 shekels, saving consumers up to 150 shekels.
- Savings on the iPhone Duo can reach 1,000 shekels compared to some retailers.
- The supermarket chain uses parallel imports to offer competitive pricing on Apple products.
- Osher Ad's strategy aims to draw customers with tech deals, increasing competition.
The Israeli supermarket chain Osher Ad is intensifying its price war with electronics retailers by offering Apple's new foldable iPhone Duo for 7,999 shekels and AirPods 5 for 399 shekels. This pricing undercuts competitors by hundreds of shekels, with savings reaching up to 1,000 shekels on the foldable iPhone.
The iPhone Duo, featuring a 7.6-inch internal screen and a 5.4-inch external screen, is priced significantly lower than at other retailers like KSP (8,199 shekels), iDigital (8,999 shekels), and others, where prices range from 8,199 to 8,999 shekels.
Similarly, the AirPods 5 are available at Osher Ad for 399 shekels, compared to 499 shekels at KSP and up to 549 shekels at iDigital, representing savings of 100 to 150 shekels.
Osher Ad is selling these products through parallel import, allowing them to bypass official distribution channels and offer competitive prices. The warranty for the iPhone is provided by DCS, valid for one year. The iPhone Duo supports eSIM only.
This move follows Osher Ad's strategy of attracting customers with desirable tech products at low prices, drawing shoppers who might not otherwise visit a supermarket. This strategy has made the chain a notable player in the mobile market, increasing competition for traditional electronics retailers and benefiting consumers with lower prices.
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