Osher Ad Supermarket Chain Sparks Price War on New Apple Products
Translated & summarized from Hamal by baba
Israeli supermarket chain Osher Ad is selling the new foldable iPhone Duo for 7,999 shekels and AirPods 5 for 399 shekels, significantly undercutting electronics retailers. The move intensifies a price war on Apple products, with savings reaching up to 1,000 shekels on the iPhone. The products are sold via parallel import, and Osher Ad's strategy aims to attract customers with competitive tech pricing.
The story in 5 lines · by baba
- Osher Ad supermarket chain is selling the new iPhone Duo for 7,999 shekels, undercutting competitors.
- The AirPods 5 are also available at Osher Ad for 399 shekels, significantly cheaper than other retailers.
- Osher Ad's pricing offers savings of up to 1,000 shekels on the foldable iPhone.
- The products are sold through parallel import, enabling lower prices.
- This move escalates a price war initiated by Osher Ad on Apple products in Israel.
The Israeli supermarket chain Osher Ad has intensified a price war on Apple products by offering the new foldable iPhone Duo and AirPods 5 at significantly lower prices than major electronics retailers. The iPhone Duo is available for 7,999 shekels, saving consumers up to 1,000 shekels compared to other sellers, while the AirPods 5 are priced at 399 shekels, offering savings of 100 to 150 shekels.
Osher Ad's pricing for the iPhone Duo, which features a 7.6-inch internal screen and a 5.4-inch external screen, undercuts competitors like KSP and Partner by 200 shekels, and iDigital by a substantial 1,000 shekels. Similarly, the AirPods 5 are priced considerably lower than at KSP, Bug, and iDigital, representing a discount of up to 27% at iDigital.
The products are sold under parallel import, allowing Osher Ad to source Apple devices outside official distribution channels and offer them at competitive prices. The iPhone Duo comes with a one-year warranty serviced by DCS, and supports eSIM only. This move follows Osher Ad's previous aggressive pricing strategies on other iPhone models, which have successfully drawn attention and customers beyond its traditional grocery shopper base.
This strategy positions Osher Ad as a significant player in the mobile and tech market, challenging established electronics retailers. For consumers, it translates into more opportunities to purchase Apple products at reduced prices, leading to considerable savings.
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