Auchan Plus Offers Foldable iPhones at Significant Discount
Translated & summarized from Globes by baba
Israeli retail chain Auchan Plus is selling Apple's first foldable iPhone, the iPhone Duo, for approximately 1,000 shekels less than its market price of 7,999 shekels. The promotion, available at seven branches, includes over 1,000 units and is part of the chain's strategy to attract customers with discounted high-demand electronics. This follows similar successful promotions on previous iPhone models, despite the foldable device's high cost and noted limitations.
The story in 5 lines · by baba
- Auchan Plus offers Apple's foldable iPhone Duo at a 1,000 shekel discount, priced at 6,999 shekels.
- The chain has stocked over 1,000 units of the foldable iPhone, significantly exceeding initial market allocations.
- The promotion includes AirPods 5 at a discounted price of 399 shekels.
- This sale is part of Auchan Plus's 'hunting' strategy to attract customers with bulk-purchased, discounted electronics.
- The iPhone Duo is Apple's entry into the foldable phone market, competing with Samsung and Google.
Auchan Plus, an Israeli retail chain, is launching a major sale on Apple's first foldable iPhone, the iPhone Duo, offering it at a discount of approximately 1,000 shekels off its market price of 7,999 shekels. The chain has stocked over 1,000 units of the device, making it available at seven branches across Israel, including Petah Tikva, Rishon Lezion, Jerusalem, Tel Aviv, Afula, Kiryat Yam, and Ashdod. This promotion also includes AirPods 5 for 399 shekels, about 300 shekels less than the official importer's price.
This move is notable for Auchan Plus, which has recently focused on selling discounted iPhones. The foldable iPhone, however, targets a smaller, affluent audience due to its high starting price of around 8,200 shekels. Despite this, Auchan Plus has acquired a substantial inventory, reportedly larger than the initial allocation of only 500 foldable iPhones for the entire Israeli market during the first launch wave, which was distributed among all official importers, retail chains, and cellular operators.
The "hunting" strategy employed by Auchan Plus involves sourcing popular products in bulk at favorable prices to attract customers. This approach has been successful with previous iPhone models, including the iPhone 17 sold via parallel import last November and the iPhone 18 series in September, both of which sold out quickly due to significant price reductions.
The iPhone Duo, Apple's entry into the foldable phone market dominated by competitors like Samsung and Google, features a 5.4-inch external screen and a 7.6-inch foldable internal display. While praised for build quality and its impressive screen, reviews have noted its weight, bulk, camera limitations, and potential first-generation issues. It remains to be seen if Auchan Plus's discount will generate demand comparable to its previous iPhone promotions, given the device's still-high price point.
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