Full coverage· Economy· Updated
Osher Ad's High-Priced iPhone Sale Sparks Marketing Debate
Supermarket chain Osher Ad is selling Apple's new foldable iPhone for nearly NIS 8,000, a move seen as a marketing strategy to generate publicity rather than profit from phone sales.
2 newsrooms · 1 language · since
Plus
What happened
- 01Osher Ad is selling Apple's first foldable iPhone for nearly NIS 8,000, a move questioned as marketing over sales.
- 02The supermarket chain acquired over 1,000 units, significantly more than official allocations for Israel.
- 03The high-priced phone sale aims to generate publicity and enhance Osher Ad's image for attractive prices.
- 04Competitors are expected to respond, potentially intensifying competition beyond just grocery items.
- 05Consumers are advised to be wary of impulse buys and check warranty details for parallel imported phones.
The chain acquired over a thousand units, far exceeding official allocations, sparking debate about its motives and potential impact on competitors. While the sale offers a discount, experts caution consumers about the high price and the importance of checking warranty terms for parallel imported devices.
The coverage
2 newsrooms on this story
Who covered it
- LeftNone
- Centre2
- RightNone
- HarediNone
- ArabNone
How it broke
See which of the 2 newsrooms broke it, and who waited
