Auchan Israel Slashes AirPods 5 Price, Continues Apple Market Push
Translated & summarized from Ice by baba
Auchan Israel is selling Apple's AirPods 5 for 399 shekels, significantly undercutting competitors, though it's a basic model via parallel import. This follows their aggressive pricing on the foldable iPhone Duo and iPhone 18 Pro, aiming to capture market share in Apple products. The retailer is using parallel imports for these devices, offering lower prices but potentially different warranty conditions.
The story in 6 lines · by baba
- Auchan Israel is selling AirPods 5 for 399 shekels, undercutting competitors.
- The AirPods 5 are the basic version, lacking wireless charging and on-ear volume control.
- Auchan Israel is using parallel import for the AirPods 5, not official distribution.
- The retailer recently sold the foldable iPhone Duo for 7,999 shekels, 1,000 shekels less than some competitors.
- The iPhone Duo was also sold via parallel import with a one-year DCS warranty.
- Auchan Israel previously offered the iPhone 18 Pro for 3,999 shekels.
Auchan Israel (Oshir Ad) is aggressively entering the Apple products market, this time offering AirPods 5 for 399 shekels. This price undercuts competitors like KSP by 100 shekels and iDigital by 150 shekels. However, the AirPods sold by Auchan Israel are the basic version, lacking a wireless charging case and on-ear volume control. The retailer is utilizing parallel import for these devices, not official distribution.
This move follows a series of aggressive pricing strategies by Auchan Israel targeting mobile and electronics retailers. Last week, the chain began selling Apple's first foldable iPhone, the iPhone Duo, for 7,999 shekels for the 256GB model. This price is 1,000 shekels lower than iDigital and iCell, and 200 shekels less than Partner, Pelephone, and KSP. The iPhone Duo also arrived via parallel import with a one-year warranty from DCS, differing from the official import with a one-year warranty sold by KSP.
The sale of the foldable iPhone was limited to seven specific Auchan Israel branches and involved a quantity cap, requiring customers to obtain a product card from a designated station. The iPhone Duo, released in September and arriving in Israel on October 23, features a 5.4-inch external screen and a 7.6-inch foldable internal display. It is equipped with the A20 Pro chip, dual 48-megapixel rear cameras, and eSIM support only. In the US, its price starts at $1,999 before taxes, while in Israel, the 2TB version costs 12,199 shekels through cellular companies.
Prior to the foldable iPhone, Auchan Israel offered the iPhone 18 Pro in September for 4,490 shekels, later reducing the price to 3,999 shekels in select stores. The current AirPods 5 offering continues this trend of undercutting major electronics retailers, though consumers should consider the parallel import status and the basic features of this specific model.
