Osher Ad Supermarket Challenges Israeli Market With Discounted Foldable iPhone
Translated & summarized from Ice by baba
Osher Ad supermarket is selling Apple's new foldable iPhone Duo for 7,999 shekels, a 1,000 shekel discount compared to other Israeli retailers. The chain also offers AirPods 5 at a significantly reduced price. The devices are parallel imports and use eSIM only, with the promotion available at seven branches. Osher Ad secured over 1,000 units, exceeding Israel's initial official allocation.
The story in 5 lines · by baba
- Osher Ad supermarket offers Apple's foldable iPhone Duo for 7,999 shekels, 1,000 shekels below official prices.
- The chain also sells AirPods 5 for 399 shekels, a 300 shekel discount.
- The discounted iPhones are parallel imports and support eSIM only.
- The promotion is available at seven Osher Ad branches across Israel.
- Osher Ad secured over 1,000 foldable iPhones, more than double Israel's initial allocation.
The Israeli supermarket chain Osher Ad is disrupting the local mobile market by offering Apple's first foldable smartphone, the iPhone Duo, at a significantly lower price than official retailers. The 256GB model will be sold for 7,999 shekels, a 1,000 shekel discount compared to iDigital and iCell, and about 200 shekels cheaper than major cellular providers like Partner and Pelephone. Osher Ad is also selling AirPods 5 for 399 shekels, approximately 300 shekels less than the official importer's price.
These devices are imported through parallel import channels and support eSIM only, meaning they do not have a physical SIM card tray. The promotion is currently limited to seven Osher Ad branches: Petah Tikva, Rishon LeZion, Talpiot (Jerusalem), Tel Aviv, Afula, Kiryat Yam, and Hadar (Ashdod).
Osher Ad's move is particularly surprising given Apple's limited initial allocation of foldable iPhones to Israel, estimated at around 500 units for the first launch wave. However, the supermarket has secured over 1,000 units, more than double the official allocation for the entire Israeli market. This is attributed to Osher Ad's "hunting" strategy, which involves sourcing popular products in bulk abroad for resale at low prices to attract customers.
The iPhone Duo, launched globally in September, features a 5.4-inch front screen and opens to reveal a 7.6-inch internal display. It is powered by the A20 Pro processor, has a dual 48-megapixel camera system, and supports Apple's stylus, previously exclusive to iPads. In the U.S., its starting price is $1,999 before taxes.
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