Shufersal Deepens Push Into Israeli Coffee Market
Translated & summarized from Walla by baba
Israeli retail chain Shufersal is significantly expanding its coffee offerings, introducing new brands and increasing independent imports across all coffee categories. The move aims to enhance competition, provide consumers with more choices, and offer products at attractive prices. The company is developing private labels and sourcing international suppliers to reduce reliance on major players. This expansion is part of Shufersal's wider strategy to diversify supply and introduce new products to the Israeli market.
The story in 6 lines · by baba
- Shufersal is significantly expanding its presence in the Israeli coffee market.
- The expansion covers all coffee categories, including beans, capsules, ground, instant, and black coffee.
- The strategy aims to increase competition, broaden consumer choice, and offer products at attractive prices.
- Shufersal is developing new private-label brands and increasing independent imports.
- The move is intended to reduce reliance on major suppliers and make coffee more accessible.
- The company currently offers approximately 18 different coffee brands.
Shufersal, a major Israeli retail chain, is significantly expanding its presence in the country's coffee market through increased brand offerings and independent imports. This strategic move, which has been developing over the past year, aims to boost competition, broaden consumer choices, and provide a wider selection of coffee products at attractive prices. The expansion covers all coffee categories, including beans, Nespresso-compatible capsules, ground coffee, instant coffee, and black coffee.
Shufersal is actively sourcing international suppliers, developing new private-label brands, and enhancing its independent import operations. This initiative comes amid rising global coffee prices and existing domestic price levels. The company stated that these efforts are designed to reduce reliance on major suppliers and make coffee more accessible at competitive prices.
Currently, Shufersal offers approximately 18 different coffee brands, a substantial range in the Israeli retail sector, featuring both international labels and its own imported products. The expansion began with the local production of Nagi Turkish coffee, followed by an increase in ground coffee under the ARNESTO brand and the introduction of instant coffee with the Monro brand. In the Nespresso-compatible capsule segment, Shufersal is broadening its sleeve options with Vero, ARNESTO, and Caffe Dellucci, positioning them as alternatives to brands like Elite, Osem, Nespresso, and Starbucks.
Tom Yonai, Shufersal's VP of Communications and Innovation, emphasized the company's commitment to offering consumers real value through price, quality, and variety. He stated that the expansion of independent imports and investment in brand development are key to providing high-quality, competitively priced alternatives. Yonai added that the coffee market expansion aligns with Shufersal's broader strategy to diversify supply sources and develop new brands, with plans to continue introducing more products to Israel.
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