developing· Economy· Updated
Shufersal Expands Private Label Coffee to Compete with Major Brands
Israeli supermarket chain Shufersal announced on Monday, 19 October 2026, a significant expansion of its private-label and direct-import coffee lineup. The retailer is attempting to challenge dominant suppliers like Strauss's Elite brand in Israel's estimated 2 billion shekel annual coffee market.
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What happened
- 01Shufersal expanded its coffee offerings on Monday, 19 October 2026, targeting Israel's 2 billion shekel annual coffee market.
- 02The retail chain currently stocks around 18 coffee brands to increase private-label competition against Strauss's Elite and Nespresso.
- 03Strauss controlled over 80 percent of Israel's black coffee market revenue in 2022.
- 04Shufersal's recent additions include locally produced Nagi Turkish coffee, Monro instant coffee, and ARNESTO ground coffee.
- 05The strategy seeks to mitigate domestic price hikes and high global raw material costs through independent direct imports.
Over the past year, Shufersal has increased its inventory to roughly 18 different coffee brands. The lineup includes Nagi Turkish coffee, Monro instant coffee, ARNESTO ground coffee, and various Nespresso-compatible capsule brands including Vero and Caffe Dellucci. The chain aims to lower costs and offer alternative pricing following recent price hikes by major manufacturers like Strauss.
Summarized by baba from the reports of 3 newsrooms. Updated
Latest report: Calcalist. Read Calcalist’s originalThe coverage
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