Major Retailer Slashes iPhone 18 Prices Amid Fierce Competition

The Israeli electronics market is experiencing a new wave of intense competition as the retail chain "Osher Ad" announced a significant sale on the latest flagship iPhone 18 Pro model with 256GB of storage. The company has imported a large batch of these smartphones through parallel import channels, offering them at 4,490 shekels, a price considerably lower than that of authorized distributors.

The discounted iPhones are available in ten Osher Ad branches across Israel, including locations in Beersheba, Hadera, Kanot, Netanya, Afula, Petah Tikva, Kiryat Ono, Kiryat Bialik, Rishon LeZion, and Talpiot in Jerusalem. Customers can choose from five colors: black, white, silver, blue, and purple. The sale includes a 12-month official warranty from DCS Israel.

A notable aspect of this offer is that the iPhones are the American version, which lack a physical SIM card tray and exclusively use eSIM technology. This design choice by Apple allows for a larger battery and improved water and dust resistance. Israeli consumers can easily use eSIM, as all local mobile carriers support quick setup via QR code.

This aggressive pricing strategy by a major retailer is reminiscent of similar price wars seen in previous years with the release of older iPhone models. The article also briefly mentions a separate report about iPhone batteries draining quickly after an iOS update.