Supermarket Chain Slashes iPhone 18 Pro Price Below Market Rate
The Israeli supermarket chain Osher Ad is once again disrupting the electronics market by offering the new iPhone 18 Pro at a significantly lower price than competitors. The 256GB iPhone 18 Pro is available for 4,490 shekels, which is 539 shekels less than the lowest price found at other major retailers like KSP and Makolet Ha'Hashmal, where it sells for 5,029 shekels. Go Mobile offers it for 5,099 shekels.
This pricing is achieved through parallel import, with DCS Israel providing a 12-month warranty. However, customers should be aware that these imported devices may be eSIM-only versions, lacking a physical SIM card slot, though Israeli cellular providers do support eSIM services. The iPhone 18 Pro was launched in Israel on September 18th, featuring the A20 Pro chip, improved battery life, and an advanced camera system with a dynamic aperture.
The discounted iPhones are not available in all Osher Ad branches but are limited to 10 specific locations across Israel. Customers purchasing the device must follow a specific procedure: obtain a voucher from the branch, pay at the cashier, and then receive the phone. This strategy mirrors Osher Ad's successful parallel import sales of previous iPhone models, which eventually led other retailers to join the parallel import market for iPhones.
For consumers in Eilat, where a special tax-free zone applies, the iPhone 18 Pro can be found at even lower prices. KSP Eilat sells it for 4,262 shekels, and Go Mobile Eilat offers it for 4,369 shekels.
