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NEWSru IsraelTech

OpenAI Expands ChatGPT Advertising to Israel and Middle East

Translated & summarized from NEWSru Israel by baba

CommunityNeutral tone

Russian · 9 newsrooms covering

OpenAI has expanded its ChatGPT advertising platform to include Israel and several other Middle Eastern nations. The company is actively engaging regional advertisers for its Ads Manager service, which has seen rapid revenue growth.

The story in 5 lines · by baba

  • ChatGPT advertising is now available in Israel and the Middle East.
  • OpenAI is actively recruiting regional advertisers.
  • The expansion follows an earlier rollout that excluded Israel.
  • The advertising pilot began in the US in February 2026.
  • OpenAI's ad business reached a $1 billion annual run rate quickly.

OpenAI has opened its advertising market within ChatGPT to Israel and other Middle Eastern countries through its Ads Manager platform. The company has begun contacting advertisers in the region to encourage the use of the system. This expansion follows an earlier rollout in September 2026, which initially excluded Israel. The country is now officially included alongside the United Arab Emirates, Saudi Arabia, Egypt, Jordan, Lebanon, Bahrain, Qatar, and Kuwait.

A pilot program for displaying ads to adult users on free and Go tier subscriptions was launched in the United States in February 2026. At that time, OpenAI stated that advertisements would appear at the bottom of the chatbot's responses, clearly marked, and that subscribers to Plus, Pro, and Enterprise plans would not see ads. The company also pledged that ads would not affect response content and that user data would not be sold to advertisers.

Since the initial pilot, OpenAI's advertising operations have expanded to new markets. In late August, the company announced that its advertising business had reached an annualized revenue run rate of $1 billion in just 200 days.

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