OpenAI Launches ChatGPT Ads Manager in Israel

OpenAI has expanded its advertising system to Israel, allowing businesses to run and manage ad campaigns within the ChatGPT chatbot. The company notified users in Israel via email on Thursday, September 17, according to Calcalist. Israel was added to the list of countries where the ChatGPT Ads Manager is available, following a broader expansion to dozens of countries earlier in September. OpenAI has begun reaching out to advertisers in the region to encourage adoption, though the exact date when users will start seeing ads has not yet been announced.

Initially launched in the United States in February 2026, the advertising feature places clearly marked ads below ChatGPT's responses. These ads are not visible to subscribers of Plus, Pro, and Enterprise plans. OpenAI assures that ads do not influence the chatbot's content and user data is not shared with advertisers. The system generates revenue, reaching an annualized $1 billion within 200 days of its launch.

In Israel, ads will appear as separate "ad cards" beneath the chatbot's answers, featuring an image, headline, brief text, and a link to the advertiser's website. These ads are designed not to interfere with or alter the chatbot's recommendations. Initially, ads will be shown to adult users of the free version and the Go subscription tier.

Advertisers can utilize "context hints" to specify relevant product descriptions, situations, or needs for their ads, with up to 2,000 hints allowed per ad group. While these hints help the system identify relevant conversations, they do not guarantee ad placement. Geographic targeting, including country, region, and exclusion of specific areas, is also available. Ads can be distributed across ChatGPT's iOS, Android, and web versions. Advertisers can also upload customer lists for potential user matching, though OpenAI currently lacks demographic targeting options like age, gender, or income, common on platforms like Facebook and Google.