Apple Unveils iPhone 18 Lineup, First Foldable iPhone, and New Wearables
Translated & summarized from Mignews by baba
Apple launched its new iPhone 18 Pro series, the foldable iPhone Duo, and updated wearables on September 9, 2026. Pre-orders in Israel begin September 12, with sales starting September 18.
The story in 5 lines · by baba
- Apple launched iPhone 18 Pro, iPhone Duo foldable, Apple Watch, and AirPods.
- New iPhones feature A20 Pro chip and upgraded 48MP camera.
- iPhone 18 Pro prices increased by $100 in the U.S.
- Foldable iPhone Duo starts at $1999.
- Israeli pre-orders start Sept. 12, sales on Sept. 18.
Apple held its latest product launch event on Wednesday, September 9, 2026, introducing the iPhone 18 Pro series, its first-ever foldable smartphone dubbed the iPhone Duo, alongside updated Apple Watch and AirPods models. This event marked the first major presentation under new CEO John Ternus, with a significant focus on advancements in artificial intelligence and user data privacy.
The flagship iPhone 18 Pro and iPhone 18 Pro Max are powered by the new Apple A20 Pro processor. Both devices feature an upgraded 48-megapixel main camera with variable aperture and support for SynthID, a technology for authenticating photos. In the U.S., the base models saw a $100 price increase, starting at $1199 for the Pro and $1299 for the Pro Max, a rise attributed by Reuters to increased memory chip costs.
A major highlight was the iPhone Duo, Apple's inaugural foldable smartphone. It boasts a 5.4-inch external display and a larger 7.6-inch internal screen, with a starting price of $1999.
For the Israeli market, pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max will begin on Saturday, September 12, 2026, at 3:00 PM via the iDigital network's website and three pilot stores. Other iDigital branches will accept pre-orders after the upcoming holiday. Full retail sales are scheduled to commence on Friday, September 18, 2026, across all iDigital stores and its official website, including a two-year warranty and a Trade-In program.
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