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Chef Moshik Roth Launches Gourmet Hot Dog and Dutch Fries Chain
Chef Moshik Roth has opened "FRANKCO," a gourmet hot dog and Dutch fries chain, with the first branch located at the Menora Mivtachim Arena in Tel Aviv. Meals at the new establishment range from NIS 36 to NIS 55.
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What happened
- 01Chef Moshik Roth launched a new gourmet hot dog and Dutch fries chain called "FRANKCO."
- 02The first FRANKCO branch opened at the Menora Mivtachim Arena plaza in Tel Aviv.
- 03Meals at FRANKCO range in price from NIS 36 to NIS 55, including sides and a drink.
- 04Roth partnered with Tnuva for production, citing their advanced technology and his recipe supervision.
- 05Michael Halfon is a partner in the FRANKCO venture.
- 06Roth aims to reach a wider audience with this venture, contrasting with his fine dining work.
Roth emphasized the quality and unique preparation of his hot dogs, aiming to appeal to a broad customer base despite the contrast with his fine dining background.
The coverage
2 newsrooms on this story
Who covered it
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How it broke
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Neutral tone, on average across the newsrooms
