Chef Moshik Roth Opens New Hot Dog Stand Near Tel Aviv Arena
Translated & summarized from Israel Hayom by baba
The story in 6 lines · by baba
- Chef Moshik Roth opened his new hot dog chain, FRANKCO.
- The first branch is located at the Menora Mivtachim Arena in Tel Aviv.
- The concept elevates hot dogs with international culinary influences.
- Menu items include 'Paris Style' and 'Umami Style' hot dogs.
- Prices range from 40 shekels for a hot dog to 65 shekels for a meal.
- FRANKCO intends to open more branches across Israel.
Chef Moshik Roth has opened his new hot dog chain, FRANKCO, a collaboration with the company Zoglog. The first branch is strategically located at the entrance of the Menora Mivtachim Arena in Tel Aviv, in the former ticket booth building. This prime spot is expected to attract significant foot traffic from attendees of concerts and events, offering a convenient food option before or after performances. Roth's concept for FRANKCO elevates the humble hot dog into a gourmet street food experience, incorporating diverse culinary influences into his dishes. The menu features creative options such as the 'Paris Style' hot dog with smoked lamb, sautéed mushrooms, and garlic confit aioli, and the 'Umami Style' with beef stew, gochujang aioli, kimchi, fried onions, and sesame. A single hot dog with toppings costs 40 shekels, while a meal including Dutch fries and a drink is priced at 65 shekels. FRANKCO plans to expand with additional branches across Israel in the future.