Chef Moshik Roth Launches New Sausage Brand, First Branch Opens in Israel
Translated & summarized from Ice by baba
Chef Moshik Roth has launched his new sausage brand, FRANKCO BY MOSHIK ROTH, with the first branch opening in Israel at the Menora Hall complex. Developed over 18 months, the brand focuses on premium ingredients and unique preparation methods for its sausages and Dutch fries. The menu offers three distinct sausage dishes and Dutch fries with slow-cooked beef stew, all priced at 45 shekels. Roth expressed excitement about bringing his vision for elevated sausage dishes to the public.
The story in 5 lines · by baba
- Chef Moshik Roth launched his new sausage brand, FRANKCO BY MOSHIK ROTH, with the first branch opening in Israel.
- The brand's first branch is located in the Menora Hall complex and offers a menu developed over 18 months.
- Menu items include three types of premium sausages and Dutch fries with slow-cooked beef stew.
- Each main dish, including the sausages and fries, is priced at 45 shekels.
- Roth aims to elevate the sausage to a dish he is proud to serve.
Renowned chef Moshik Roth has officially launched FRANKCO BY MOSHIK ROTH, a new sausage brand developed over the past year and a half. Roth and his team meticulously refined the flavors, ingredients, textures, and toppings to create the final product. The menu features sausages made from premium cuts, prepared in two stages before the customer: first in an oven, then on a grill, resulting in a unique crust. Alongside the sausages, the branch will also offer Dutch fries with slow-cooked beef stew.
The first FRANKCO branch is located in the Menora Hall complex, in a space that was formerly a ticket area. The existing infrastructure was demolished and rebuilt to create a dining experience that aligns with the brand's standards. The launch menu includes three sausage dishes, each priced at 45 shekels: a chicken sausage with shredded beef, gochujang aioli, cucumber salad, sesame, and fried onions; a "wagyu" sausage with beef ragu, preserved lemon aioli, fried cauliflower, and herbs; and a "choripan" sausage with chimichurri cabbage, confit garlic aioli, and toasted almonds.
The Dutch fries with slow-cooked beef stew are also priced at 45 shekels and come with a selection of sauces, including pickle relish, Dutch mayonnaise, ketchup-mustard, and harissa aioli. The opening follows approximately 18 months of recipe development, flavor testing, and menu finalization. The branch is open daily from 11:30 AM to 11:00 PM, and on Saturdays opens about an hour after Shabbat ends.
Chef Moshik Roth stated, "FRANKCO was born out of my desire to restore respect to the sausage and make it a dish I am proud to serve, just like any other dish that comes out of my kitchen. For a year and a half, we worked on product development, selecting ingredients, and flavor combinations until we reached the result I wanted. Opening the first branch is an exciting moment for me, where all our work and vision become a reality, and I am happy that the public can finally come and taste it."
