Chef Moshik Roth Launches Gourmet Hot Dog and Dutch Fries Chain
Translated & summarized from Ynet by baba
Chef Moshik Roth has opened "FRANKCO," a gourmet hot dog and Dutch fries chain, with the first branch located at the Menora Mivtachim Arena in Tel Aviv. Meals at the new establishment range from NIS 36 to NIS 55. Roth emphasized the quality and unique preparation of his hot dogs, aiming to appeal to a broad customer base despite the contrast with his fine dining background.
The story in 6 lines · by baba
- Chef Moshik Roth launched a new gourmet hot dog and Dutch fries chain called "FRANKCO."
- The first FRANKCO branch opened at the Menora Mivtachim Arena plaza in Tel Aviv.
- Meals at FRANKCO range in price from NIS 36 to NIS 55, including sides and a drink.
- Roth partnered with Tnuva for production, citing their advanced technology and his recipe supervision.
- Michael Halfon is a partner in the FRANKCO venture.
- Roth aims to reach a wider audience with this venture, contrasting with his fine dining work.
Celebrity chef Moshik Roth has launched a new gourmet hot dog and Dutch fries chain named "FRANKCO." The first branch opened in the Menora Mivtachim Arena plaza in Tel Aviv's Yad Eliyahu neighborhood and is directly owned by Roth. He stated that he is not currently seeking additional locations, focusing on the initial branch's operational setup and staff training. Roth addressed criticism regarding the production of his FRANKCO hot dogs at the Tnuva factory, explaining that he chose Tnuva, Israel's leading food manufacturer, for its advanced technology and because production adheres to his recipe and is under his supervision. Michael Halfon is a partner in the FRANKCO venture. Roth chose to open the first branch after the summer vacation and holiday period, coinciding with major events at the arena, to allow for a less pressured launch and proper staff training. He described the FRANKCO hot dog as a complex dish, offering variations with toppings like pulled meat or sloppy joe, and emphasized that preparation must follow his precise instructions. Roth views the fast-food trend not as a trend but as a business, clarifying that FRANKCO is not a cheap fast-food chain and his hot dogs are not inexpensive. A meal with sides and a drink ranges from NIS 36 to NIS 55. He believes taste, which evokes childhood memories, is the key factor for customers, not just price. Roth highlighted the challenge of achieving the perfect, crispy texture for the hot dog, drawing on his European experience. He also commented on the contrast between his high-end fine dining establishments and the hot dog stand, stating his goal is to reach a wider audience.
The same event, reported separately by each outlet. Open a few to compare what different newsrooms emphasize — and what they leave out.
Centre 2
Not the same event — other stories that share this one’s people, places, or theme: background, reactions, and follow-ups.
